The Field Manual

The Elite Founder/Operator Field Manual to AI Usage

Name: The Elite Founder/Operator Field Manual to AI Usage
Author: Omar Treviño

Leverage your voice while avoiding brain rot and AI slop.

Coming January 2027, possibly sooner

Notify Me When It’s Ready

A Field Manual

The Elite Founder/Operator Field Manual to AI Usage Leverage your voice while avoiding brain rot and AI slop.

Omar Treviño

Cover in progress

AI felt like an answer to prayer.

01Why This Book

In 2007, I suffered a traumatic brain injury that changed how I could work. For years, chronic headaches, brain fog, and neurological issues meant an hour or two in front of a computer could wipe me out for the day.

Then my friend Mike introduced me to ChatGPT.

Suddenly, I could organize my thoughts faster, develop ideas that might have stayed trapped in my head, and work through some of the limitations I’d lived with for nearly two decades.

I went all in.

Then I started noticing a pattern.

02What Went Wrong

I had more ideas. More chats. More projects. More possibilities. And a growing pile of unfinished work.

I also started seeing it around me.

i.Founders asking AI what they should think before deciding what they believed.
ii.Companies feeding AI very little understanding of their customers, voice, philosophy, or standards, then wondering why the output felt generic.
iii.And an internet increasingly filled with the same polished, predictable AI slop.

I realized we needed a better way to use this incredible technology. That’s why I’m writing this book.

Knowledge+ Structure+ Context= Institutional Understanding

AI should know your business because you taught it.

03What’s Inside

The Field Manual is built around a principle I’ve learned through years of working with founders: knowledge, structure, and context together produce institutional understanding.

I’ll introduce you to Shoreline, your Source of Truth. It’s where you document the customer intelligence, founder judgment, voice, philosophy, standards, stories, and hard-earned lessons that make your company yours.

Then we’ll put AI to work from that foundation.

We’ll also deal with the other side of AI use:

i.Protecting your judgment.
ii.Recognizing AI slop.
iii.Escaping the endless idea loop.
iv.Organizing your AI environment.
v.Remembering when it’s time to close the laptop and lead.

Been there. Done that. Won the T-shirt.

An old friend of mine

I’ve made plenty of these mistakes myself. Consider this the field manual I wish someone had handed me earlier.

Want to know when you can order it?

I’m finishing it now. My goal is to release The Elite Founder/Operator Field Manual to AI Usage by January 2027. If it’s ready sooner, I’ll release it sooner. Leave your email and I’ll let you know when the book is ready.

You’re on the list.

I’ll email you when the book is ready. Nothing else in the meantime.

No flood of AI tips. No daily prompt hacks. I’ll email you when there’s something worth telling you.